Why Boost Marketing Group
We are a Castle Rock, CO based company, specializing in custom web design, web application development, and building professional websites for businesses ranging in size from startups and one man shops to large corporate entities in Denver and across the Nation. Our goal is to design and develop professional, unique, high quality websites and web applications, at the lowest possible prices.
Want Rapid Results on Google, Yahoo & Bing ?
Our Websites are designed to effortlessly address the important ranking signals used to determine the value and relevancy of a website. The goal is to reduce the time and effort required for top SEO results
Why Do You Need A Website ?
Nearly 40% of small businesses do not have a website in 2018. Learn 5 benefits of creating a low-cost website for your business.
Did you know that 85% of consumers use the internet to find a local business?
Consider your personal search habits. When you need a nonessential product such as a candle, or are on vacation and need to find a restaurant near you, what do you do?
You turn to Google, conduct a quick search, and see what shows up in the search results. Nearly everyone (97%) will look for reviews of the businesses that pop up in search results too.
This scenario shows that having an online presence through a website, social media, and third-party reviews is becoming more important for businesses of all sizes.
For small or local businesses in particular, creating a website is crucial for attracting a loyal audience and growing over time. However, 36% of small businesses do not have a website, and not all of these businesses plan to build one in the future.
If you’re on the fence about investing in a website in 2019, here are 5 benefits of building a website for your small business.
1. Show Up in Local Search Results
People rely on search to find local businesses, so to compete with large chains, you need to show up in local search results.
If your business isn’t online and relies on word of mouth or traditional advertising to attract new customers, you’re likely missing out on potential customers.
2. Create the Foundation for Your Digital Marketing Strategy
A website is the foundation of your digital marketing strategy.
It’s where customers go to find information about your business, products/services, and employees. It’s what journalists or bloggers link back to. It’s part of your marketing campaign.
Why can’t a social media profile replace a business website?
While creating a Facebook, LinkedIn, Twitter, or Instagram page for your business is a great idea, social media alone is not enough.
If you only rely on third-party platforms to build your online presence, it becomes harder to control your brand’s visibility online.
Take Facebook’s recent algorithm change as an example. Now, all posts from brands will be deemphasized unless they elicit a meaningful interaction. This means your business has to change its strategy for engaging customers on Facebook.
Instead, create social media profiles and link to them from your website in the footer.
Website visitors will know how to find you on social media if you feature linked social profile icons on your site.
3. Showcase Your Products and Services
With more consumers preferring to find and buy products online, having a website that showcases your products and services is important.
It creates two opportunities:
Customers will find your products online and purchase them instantly
Customers will find your products online and then visit your store to make a purchase
4. Improve Your Business’s Credibility
Having a website proves your credibility. It reassures users that your business is legitimate and explains why your business is valuable.
5. Collect Customer Information
A business website is a platform for learning about your audience (and potential audience.
It opens an opportunity to collect information about your customers and then tailor your interactions to their preferences.